I will be going in depth on the ideation and conception of Sip Fisher. This process worked well for us (around 15k copies sold at time of writing) as a group of students on our our second commercial release. I want to be clear I'm not claiming this will always work for anyone who tries it.

Sip Fisher started as me noticing the success of a game called "A Game About Digging A Hole," a short incremental game about digging a hole in your backyard. The game had an extremely small scope but was extremely successful, receiving thousands of reviews and coverage from multiple large youtuber and streamers I was familiar with.

I felt like I understood why it had been so successful: it had an extremely strong appeal and hook. I saw the name of the game and a couple seconds of the trailer and immediately thought "I have to play this right now." 

Beyond feeling like I understood its success, the scope also felt extremely achievable. The game had roughly 1.5 - 2 hours of content with just a couple gameplay and progression mechanics, something I had achieved in school projects and weekend game jams (with limited polish and playtesting of course).

This is all to say it felt like a success that I could recreate with a small team of friends, and so from there, I recruited some friends who were interested in doing a summer project. We had a bit more discussion to identify the key aspects of what we believed were AGADAH's strongest elements, as well as what the audience of that game felt was lacking.